Tuesday, November 17
Location: Aurora C
Location: Aurora D
Location: Aurora C
Tommi Ellis, Channel Director, IntraTEM
Location: Aurora D
Conversational AI
Connor Revsbeck, Regional Partner Manager, Dialpad
Location: Cira Ballroom
The main stage of CVxEXPO26 is hosting the first-ever live episode of “The Top Gun Show,” the channel’s premier LinkedIn and YouTube video interview podcast hosted by the one and only Steve Farmiloe. Steve’s special guest is AI agent strategic evangelist and author James Tenant, who currently serves as Global Channel Chief for Quiq.com. James and Steve will be discussing the AI opportunity for partners, where the money is, and AI’s true impact in the contact center.
Complimentary lunch buffet served in the Cira Ballroom
Location: Cira Ballroom
The first of our Keynote Panel Series, providing insight up and down the channel value chain, the IT Buyer Circle Panel of SMB decision makers will discuss the technology challenges today’s IT buyers face, the business outcomes they desire, and what gets tech advisors through the door.
Moderator: Martin Vilaboy, Editorial Director, ChannelVision & CVxEXPO
Location: Aurora A
Most partners don’t need another session telling them to prospect more, send more emails, post on LinkedIn, or “do marketing.” They need a focused sales and marketing plan they can actually execute. In this hands-on, two-hour workshop, Ronnell and MeiLee will help attendees build a strategic, executable sales and marketing plan focused on the markets, buyers and opportunities where they are most likely to win. Instead of trying more disconnected tactics, participants will define and prioritize their strongest ICPs; build target account and buyer lists; sharpen their messaging; use AI and personalization to improve outreach; create an offer that gives prospects a reason to engage; and map the channels, touchpoints and follow-up needed to turn outreach into conversations and pipeline. This is a working session, not a lecture. Come with something you want to sell. Leave with a strategic, executable plan for how you are actually going to sell it.
Presenters:
Ronnell Richards, Founder, Ronnell Richards LLC, Sayless Academy, and Business & Bourbon; Author of Shut the Hell Up & Sell
MeiLee Langley, Founder, Channelogic; Channel Marketing and Sales & Marketing Strategist
Location: Aurora B
Growing an MSP isn’t just about acquiring more customers; it’s about maximizing the value of every customer relationship. In this session, Rick Mancinelli shares a practical framework for increasing Average Revenue Per (Managed) User (ARPU) by identifying untapped opportunities within your existing customer base and service portfolio. Attendees will learn why ARPU is one of the most important metrics for measuring the health and profitability of an MSP, how to benchmark their business against industry standards, and the strategies successful providers use to drive sustainable growth. Attendees also will learn how to build and leverage an ‘Opportunity Map’ to uncover new revenue opportunities within existing accounts.
Presenter: Rick Mancinelli, CEO, C3 Complete
Location: Aurora C
Dan Schulz, Director of Channel Partnerships, Zenarate
Location: Aurora D
Location: Cira Ballroom
Join MSP Village, powered by FORNIX, for this one-of-kind speaker workshop in which MSPs take the stage to share their insights, expertise and real-world experience in front of a live audience. At the conclusion a Live Champion will be selected by your peers. All contestants walk away with high-quality photos and video that can be used to showcase your expertise and grow your brand.
Location: Aurora B
Artificial Intelligence is reshaping how technology advisors engage clients, identify opportunities, evaluate suppliers, manage projects and deliver ongoing value. This session explores real-world AI use cases that advisors can implement immediately to improve productivity, accelerate sales cycles, enhance customer outcomes and create new recurring revenue opportunities. Attendees will leave with practical strategies for leveraging AI to scale their advisory practice while strengthening their role as a trusted business advisor.
Presenters:
Chris Torbit, Managing Partner, Clarus Communications
Stephen Hancock, Founder, Modero
Location: Aurora B
Microsoft security conversations often start with licensing, but the customer’s real challenge is knowing what to do next. This session will walk through a practical five-stage roadmap partners can use to assess where a customer stands today and guide the next step in their Microsoft security journey. From establishing foundational protections and strengthening endpoint and identity security to reducing attack surface, validating controls, and building a mature security program, the framework connects customer needs with the right Microsoft capabilities and operational priorities. Attendees will learn how to recognize common security maturity signals, ask better discovery questions, and turn Microsoft security investments into a clear, progressive customer roadmap. The goal is simple: meet customers where they are, identify what comes next, and make security progression easier to understand and act on.
Presenter: Jake Smallwood, SilverSky Sales Engineer
Location: Aurora C
Conversational AI
Location: Aurora D
Conversational AI
Location: Aurora B
Glendale Community College and its esteemed Center of Academic Excellence in Cyber Defense (CAE-CD) is at CVxEXPO to help you fill your cybersecurity talent gap. Hear how the Cybersecurity program at GCC and its award-winning GSOC Program can help your company recruit and hire qualified cybersecurity graduates and interns to round out your IT team.
Presenter: Drew Nichols, Information Security Engineer, Business, IT and Cyber, Glendale Community College
Location: Aurora A
Trusted advisors share first-hand accounts of how they marketed and closed a complex CX deal from start to finish. This session will dig into the details of a CX deal, including the buyer profile, the type of questions that were asked, key triggers and outcomes desired, obstacles that had to be avoided and more.
Moderator: Peter Radizeski, President, RAD-INFO, Inc.
Location: Aurora B
While many MSPs and resellers consistently talk about AI on social media, they do not reflect that focus through service pages, landing pages or SEO blog content on their websites. That creates a credibility gap when prospects go from social channels to the company website and cannot find a clear AI offer. Join this session to understand the common mistakes in AI marketing made by your peers and how to make AI part of your brand message, website structure, search strategy, and conversion path. Attendees will gain insight from analysis of the online marketing of more than 37,000 MSP and MSP-adjacent firms.
Presenter: Ian Richardson, CEO, Fox & Crow Group
Wednesday, November 18
Complimentary breakfast & coffee served in the Cira Ballroom
Location: Cira Ballroom
The second installment of our Keynote Panel Series, providing insight from up and down the indirect sales chain, the Technology Advisor Keynote Panel will be loaded with real-world advice straight from the trenches. These channel sales veterans will unveil where the opportunities are for channel partners on Main Street today. From POTS replacement to AI in UCaaS platforms to cybersecurity and managed service, this panel will cut through the hype and get to what’s real right now.
Moderator: Peter Radizeski, President, RAD-INFO, Inc.
Location: Aurora D
Location: Aurora C
Location: Aurora A
Presented by Alliance of Channel Women
Who helped you get ahead, and who are you helping next? Strong careers and successful teams are built by people who recognize talent, open doors, and put their credibility behind someone else’s potential. Join us for a candid – sometimes uncomfortable, often funny – conversation about how to build influence, develop talent, and create opportunities that benefit everyone. We’ll discuss who gets the opportunity and the credit, how to advocate for someone who isn’t in the room, and what it takes to turn mentorship into career advancement. We’ll explore how leaders can help people overcome barriers and how all of us can ask for support, speak up, and help others succeed. Expect real stories, a few laughs, and practical moves you can use to get ahead!
Moderator: Madison Beedy Director of Strategic Partnerships, ACS Cloud Partners; ACW Board Member
Panelists:
Mel Kolinski, Sr. Director of Sales & Partnerships, Ostra Cybersecurity; President, ACW
Susanne McHugh, National Director – Channel, CommandLink; ACW Technology Committee Chair & Mentoring Committee Co-Chair
Ronnell Richards, Founder, Ronnell Richards LLC, Sayless Academy, and Business & Bourbon
Mark Neal, Founder, Neal Networks
Location: Aurora B
The boundaries between TSDs, trusted advisors, IT consultants, MSPs and VARs are dissolving, and M&A is the primary catalyst. Distributors are acquiring MSPs; TSDs are consolidating advisor networks and adding consulting and managed services capabilities; and private equity is backing platforms designed to own a greater share of the customer lifecycle. The underlying driver is economic: standalone commission residuals and one-time hardware margin are yielding to recurring revenue from IT and managed services, security, CX and AI consulting as customers increasingly seek partners who can integrate, implement and optimize solutions rather than simply source them. This panel examines whether convergence is structural or overstated, how acquirers value services capability relative to advisor books, how firms manage channel conflict as they move closer to the end customer, and how AI is reshaping both the services opportunity and its pricing.
Presented by Q Advisors
Location: Cira Ballroom
Join MSP Village, powered by FORNIX, for this one-of-kind speaker workshop in which MSPs take the stage to share their insights, expertise and real-world experience in front of a live audience. At the conclusion a Live Champion will be selected by your peers. All contestants walk away with high-quality photos and video that can be used to showcase your expertise and grow your brand.
Location: Aurora A
Wireless connectivity has evolved far beyond failover and IoT. Technology advisors, MSPs and VARs can create new recurring revenue by incorporating wireless connectivity into security, networking, AI, edge computing, digital signage, POS, backup internet and mobile workforce solutions – all without becoming a telecom or wireless expert. This session will explore practical strategies for making wireless connectivity part of every customer conversation and how connectivity fits into modern managed services. Panelists will expose where partners are missing recurring revenue today, the common mistakes that are made, packaging recurring services and simplifying wireless for the customer.
Moderator: Rebecca Stone, Director of Channel Expansion and Strategic Partnerships, KORE
Location: Aurora B
Trusted advisors share first-hand accounts of how they marketed and closed a complex cybersecurity deal from start to finish. This session will dig into the details of a cybersecurity deal, including the buyer profile, the type of questions that were asked, key triggers and outcomes desired, obstacles that had to be avoided and more.
Moderator: Peter Radizeski, President, RAD-INFO, Inc.
Location: Aurora C
Conversational AI
Emma Nauman, Head of Channel & Partnerships, Replicant
Location: Aurora D
Conversational AI
Location: Aurora A
Presented by Fornix Marketing
Location: Aurora B
SASE is critical to modern security due to the need to get in the middle of encrypted communications. For this session, Mike Chase, Senior Vice President, Technology at Spectrotel and a member of Fortinet’s Technical Partner Advisory Council, will examine the benefits, caveats and features of SASE in real world deployments, as well as how to blend the best of different solutions together. Attendees will discover the origins of SASE, understand the problems it solves, weigh cloud vs. edge-based options, alongside “single vendor vs multi-vendor SASE” designs. Chase will examine modern day use cases, explore SASE’s relevance and impact on AI and agentic operations, as well as how SASE can help organizations mitigate 2030’s expected Post Quantum Cryptography (PQC) impact on SD-WAN, VPN and WAN communication globally.
Presenter: Mike Chase, Senior Vice President, Technology, Spectrotel.
Complimentary lunch buffet & refreshments served in Cira Ballroom
Location: Cira Ballroom
For the second round of the TSD All-Star Keynote Panel, our esteemed panelists of technology solutions distributors will examine what has changed in the channel since last year’s panel, how the role of the technology advisor is transforming and what TSDs are doing to facilitate those transformations, and how AI is impacting growth and success.
Moderator: Glen Nelson, Co-Founder, Vice President of Marketing & Business Development, New Horizon Communications
Panelists:
Tim Basa, Senior Vice President of Sales, Telarus
Tim Allen, Executive Vice President of Sales, Bridgepointe Technologies
Ryan Yakos, Senior Vice President, Central, Mountain and PNW Regions, Sandler Partners
Bryan Miller, President, Sagent Group
Nick Collins, Area Vice President, AppDirect
Location: Cira Ballroom
Connectivity demand remains strong, but increased competition and lower circuit pricing continue to pressure ARPU and partner commissions. The opportunity is to move beyond selling the circuit to build more value around every connection. This panel will focus on how Technology Advisors can “Sell the Outcome” by combining connectivity with resilience, visibility, management, and accountability through a wide assortment of recurring services. Our expert panel will discuss how the connectivity sales environment has changed, how selling outcomes reduces the focus on circuit price, where advisors are leaving money on the table, and how to find this growth in your existing customer base.
Moderator: Brent Lucas, Vice President of Managed Services, New Horizon Communications
Location: Aurora C
Location: Aurora D
Location: Aurora C
Location: Aurora D
