The integration marks a milestone in the partner management landscape, offering organizations opportunities to optimize their partner ecosystems and drive greater revenue growth.
Impartner’s partnership with Crossbeam brings two industry leaders together in their respective domains, creating a seamless bridge between PRM and PEP.
By combining Impartner’s PRM capabilities with Crossbeam’s data insights, businesses gain a comprehensive view of their partner networks, identify untapped opportunities and fuel stronger collaboration among ecosystem stakeholders.
“A good use of technology simplifies things related to workforce and workflow,” said Adam Michalski, VP of Ecosystems at Crossbeam. “Integrating Crossbeam and Impartner into partner ecosystems will increase productivity for many of our mutual customers, allowing them to focus on building bigger, stronger, and more profitable relationships.”
Key features and benefits of the Impartner-Crossbeam integration include:
- Enhanced Visibility – Gain unparalleled visibility into partner ecosystems by consolidating data from multiple sources, allowing businesses to identify overlapping opportunities, potential gaps, and areas for improved collaboration.
- Data-Driven Decision-Making – Leverage Crossbeam’s analytics to transform raw partnership data into actionable insights, enabling informed decision-making and more effective resource allocation.
- Streamlined Partner Engagement – Seamlessly synchronize data between Impartner’s PRM solution and Crossbeam’s partner ecosystem platform, enabling real-time updates and providing partners with a unified, user-friendly experience.
- Increased Revenue Opportunities – Identify complementary partner relationships, uncover hidden revenue potential, and leverage partner networks more effectively to drive revenue growth and maximize return on investment.
“This integration empowers businesses to unlock the true value of their partnerships, fuel collaboration, and drive mutual success,” said Gary Sabin, VP of Product, Impartner. “Together, Impartner and Crossbeam are transforming the partner management landscape.”
The Impartner-Crossbeam integration is available to customers worldwide. To learn more about how the combination can optimize your partner ecosystem and accelerate business growth, visit impartner.com.